Partner with CULRC

Since the club foundation in 1974, CULRC has been working with some incredible Partners, building lasting relationships and enabling student athletes to achieve their sporting dreams.

“Academic excellence and the sporting experience of a lifetime.”

We create individual packages and bespoke offers to our Partners, bringing the Cambridge rowing experience nearer to business through Learn to Row Days, Team Building Away Days,  Boat Race hospitality and community projects.   Our highly professional Coaches and dedicated student athletes will share ‘behind the scene’ Boat Race insights with your team, bringing Partners along the Boat Race journey.

Our 2019/20 Partners include

Deep Dive, Descente Clothing, SIGG,

Beko, Perry Uniform, and Stitch Rowing


Deep Dive

Deep Dive’s objective is to promote a healthy lifestyle through rowing with creation of a social network for local communities.

Since 2016 they have built eight boathouses in seven cities in China with 13 other clubs collaborating. They have 15,000 individuals participating in the Deep Dive programme and have run 14 regattas. In addition, they have created an Academy which has attracted over 200 entrepreneurs to engage with the project and use rowing as a vehicle for enhancing their businesses and employee experience. This is mostly delivered online, but they also run two-week residential courses which include modules on Rowing, History, Arts, Business administration and Liberal studies. To date five such courses have been run in China, one in London and one in the USA.


Descente is a Japanese sports clothing and accessories company, first formed in 1935, when Takeo Ishimoto started the company in Osaka as Ishimoto Shoten.

The company logo depicts 3 basic skiing techniques – traverse, schuss and side-slip.

Descente Wear is created with the manufacturing philosophy cultivated by top-level performance and experience providing discoveries that more than exceed expectations.

Descente provide top quality equipment and clothing for our student athletes.


Beko, one of the leading home appliance brands in the UK, has been operating in the UK & Ireland since 1990 and have sold over 20 million appliances in the UK.

Beko products are designed to make customer life easier thanks to super-fast programmes and energy saving technology.

Beko delivers exceptional value for money, providing smart, innovative and energy efficient home appliances.

Perry Uniform

Perry has been making blazers since 1946, they are expert in creating beautifully tailored club blazers.

They operate their own factory based in Leeds, with a highly skilled team of designers, tailors and machinists who are able to deliver products of exceptional quality.

Stitch Rowing

Stitch has had a long association with CULRC in providing high quality, affordable kit. It has witnessed significant growth and is has clients in Ireland, the UK and the USA.


Become a Partner with CULRC today and bring some of the Boat Race into your business,  visit our sponsorship page.